What is PRM?

PRM or Partner Relationship Management combination of tools, systems and processes used by businesses to manage their partner relationships. These business partners are vital to the majority of companies today. In fact, 75% of world trade flows indirectly through channels, partners, and ecosystems, according to Canalys.

The challenge for businesses today is maximizing the revenue driven by partners. PRM is the solution to that challenge.  

What will you get from this guide?

• Aligning partnership practices with business goals.
• How to identify key partner metrics.
• Budgeting the cost of PRM implementation and calculating PRM ROI.
• Gaining key stakeholder buy-in.
• Program structure, future-proofing and so much more!

What are the benefits of PRM?

Just like a CRM manages customer relations, PRM software helps coordinate the management of sales partners. 

• Real-time partner support.
• Partner engagement through workflows, learning tracks, playbooks and more.
• Automation for routinely manual processes such as lead distribution, deal registration, access to MDF funds or similar resource functions etc.
• Partner performance management and insights.
• Partner co-selling and co-marketing.
• Fully integrated with your CRM.