Allbound & Channel Mechanics (2)

Building the Business Case for Partner Relationship Management:
A 10-Step Approach

With 75% of world trade flowing indirectly through, channels, partners, and ecosystems, managing these relationships manually is time-consuming, costly, and limits your ability to scale. Partner Relationship Management (PRM) Software is the key to automating and streamlining channel operations so you can achieve sustainable, mutual growth.

A Partner Relationship Management solution enables you to:

Enhance partner relationships and partner experience
Win partner mindshare and build long-term loyalty
 Accelerate time to revenue and boost profitability
Reduce the cost of channel management and eliminate efficiencies
 Ensure ease of doing business

By automating otherwise labor-intensive channel processes, your account managers have more time to focus on strategic, high-value tasks that set the stage for a more effective partner ecosystem. It is truly the automation engine behind your partner program.

However, seeking investment from stakeholders for a PRM platform isn’t always straightforward.

This whitepaper is your roadmap to building a compelling business case for PRM investment in 10 comprehensive steps. The effort invested in this process will equip you with the tools to present a strong business case and take your partner ecosystem to new heights.

Inside, you'll learn how to:

Align partner management with your organization's strategic goals
Calculate PRM costs and estimated ROI
Overcome resistance and gain stakeholder buy-in
 Demonstrate the value of PRM in managing your partner ecosystem
Win partner mindshare and build long-term loyalty

eBook PRM - 10 Steps (2)
Source: Whitepaper - Building the Business Case for PRM: A 10 Step Approach

Building the Business Case for Partner Relationship Management:

A 10-Step Approach

With 75% of world trade flowing indirectly through, channels, partners, and ecosystems, managing these relationships manually is time-consuming, costly, and limits your ability to scale. Partner Relationship Management (PRM) Software is the key to automating and streamlining channel operations so you can achieve sustainable, mutual growth.

A Partner Relationship Management solution enables you to:

Enhance partner relationships and partner experience
Win partner mindshare and build long-term loyalty
 Accelerate time to revenue and boost profitability
Reduce the cost of channel management and eliminate efficiencies
 Ensure ease of doing business

PRM AdWords - Square Monitor Screenshot (1)-1

However, seeking investment from stakeholders for a PRM platform isn’t always straightforward.

This whitepaper is your roadmap to building a compelling business case for PRM investment in 10 comprehensive steps. The effort invested in this process will equip you with the tools to present a strong business case and take your partner ecosystem to new heights.
eBook PRM - 10 Steps (2)

Inside, you'll learn how to:

Align partner management with your organization's strategic goals
Calculate PRM costs and estimated ROI
Overcome resistance and gain stakeholder buy-in
 Demonstrate the value of PRM in managing your partner ecosystem
Win partner mindshare and build long-term loyalty

Ready to take your partner ecosystem to the next level? Complete the form to be redirected to the eBook. 

Channel Mechanics + Allbound is your PRM + Partner Program Automation Platform

Winning partner mindshare can be difficult in a competitive and busy channel ecosystem, especially so for vendors who are just starting out with their channel journey. To effectively compete, vendors must develop a differentiation strategy that allows for seamless partner engagement.

This can be easily achieved by putting in place the right tools, processes, and platforms to meet partner's needs and expectations. The Channel Mechanics + Allbound PRM Platform enables vendors to launch a channel program and accelerate partner adoption. We automate the business of working with partners so that you can focus on the relationships.

Our PRM Solution consists of four key partner engagement programs:

Branded Partner Portal
Deal Registration Program
Content Management System (CMS)
 Training and Enablement (LMS)


Our platform ensures you will improve ease of doing business for your partner community and channel teams, increase partner revenue, reduce cost of channel sales, drive competitive advantage, gain visibility into program performance, and build partner loyalty.

Let's dive in and explore the power of our PRM Platform.

Ready to transform your strategy and take your partner ecosystem to the next level?
Complete the form to be redirected to the whitepaper. 

Ready to transform your strategy and take your partner ecosystem to the next level?
Complete the form to be redirected to the whitepaper. 

Ready to transform your strategy and take your partner ecosystem to the next level?
Complete the form to be redirected to the whitepaper. 

Channel Mechanics + Allbound is your PRM + Partner Program Automation Platform

Winning partner mindshare can be difficult in a competitive and busy channel ecosystem, especially so for vendors who are just starting out with their channel journey. To effectively compete, vendors must develop a differentiation strategy that allows for seamless partner engagement.

This can be easily achieved by putting in place the right tools, processes, and platforms to meet partner's needs and expectations. The Channel Mechanics + Allbound PRM Platform enables vendors to launch a channel program and accelerate partner adoption. We automate the business of working with partners so that you can focus on the relationships.

Our PRM Solution consists of four key partner engagement programs:

Branded Partner Portal
Deal Registration Program
Content Management System (CMS)
 Training and Enablement (LMS)


Our platform ensures you will improve ease of doing business for your partner community and channel teams, increase partner revenue, reduce cost of channel sales, drive competitive advantage, gain visibility into program performance, and build partner loyalty.

Let's dive in and explore the power of our PRM Platform.

Building the Business Case for Partner Relationship Management: A 10-Step Approach

Did you know, that according to Canalys, 75% of world trade flows indirectly through channels, partners, and ecosystems?

In today’s business landscape, vendors are becoming increasingly dependent on strong partnerships and ecosystems to drive revenue and deliver value efficiently. However, implementing an indirect model has become increasingly complex, and this pragmatic approach is not scalable as the business expands.

Without investment in automation, your team inevitably spends more time on administrative tasks, leaving less time for critical activities like driving revenue growth and nurturing your partner relationships. This leaves many organizations grappling to manage their partner ecosystem effectively or efficiently.

It is at this point that you will need to look to automation to help.

PRM AdWords - Square Monitor Screenshot (1)-1

Enter Partner Relationship Management (PRM) software – the key to streamlining channel operations and enhancing partner experiences.

Implementing a PRM not only empowers your account managers to focus on more strategic, high-value tasks, but it is also the automation engine behind your partner program.

It has the potential to enhance partner relationships, increase revenue, eliminate inefficiencies, boost profitability, and improve the relevance and impact of your partner business.

Download the eBook

However, seeking investment from stakeholders for a PRM platform isn’t always straightforward.

This whitepaper is your roadmap to building a compelling business case for PRM investment in 10 comprehensive steps, from aligning your PRM with business goals to overcoming resistance and gaining stakeholder buy-in. Ultimately empowering your organization with the tools it needs to manage your partner ecosystem effectively and win partner mindshare.

In the end, the effort invested in building a sound business case for PRM will make your journey toward a more efficient and successful channel business, even more rewarding.

Ready to take your partner ecosystem to the next level? Complete the form to be redirected to the eBook. 

Building the Business Case for PRM 10 Steps
Source: Building the Business Case for PRM: A 10 Step Approach
Source: Building the Business Case for PRM: A 10 Step Approach