Mastering the Art of Partner Journeys
Date: Tuesday, 21st January 2025
Time: 8am PST/ 11am EST/ 4pm GMT
Your business isn’t static, and neither are your partnerships. As your organization evolves, so too must the strategies you use to engage, support, and grow with your partner ecosystem. The concept of a single, universal partner journey no longer applies. Instead, success lies in designing multiple, tailored partner journeys that align with specific business objectives and varying stages of partnership maturity.
Join our panel of experts as they delve into why a one-size-fits-all approach no longer suffices in today’s complex ecosystem. Learn from their experiences and approaches to crafting customized journeys that align to partner maturity, specializations and business objectives.
Panel Discussion: Exploring Multi-Journey Approaches
- New Partner Acceleration: Streamlining onboarding processes to reduce time-to-revenue and foster early success.
- Transformation Journeys: Helping established partners pivot to new technologies, adopt new business model (e.g. as-a-service), or respond to changing market demands.
- Tier Advancement Journeys: Journeys to support partners in achieving higher tiers / levels within partner programs.
- Competency Development Journeys: Creating agile specialization tracks (e.g., AI mastery or digital marketing excellence) to empower partners with competitive skills and capabilities.
By the end of this webinar, you will gain actionable insights to:
- Design and implement multiple, tailored partner journeys.
- Optimize strategies to support partners at every maturity stage of their lifecycle.
- Leverage automation to drive efficiencies, improve engagement, and deliver insight on partner journey performance.
Join us to unlock the full potential of your partnerships by mastering the art of designing and executing specialized partner journeys!
Gain valuable strategies from industry experts to unlock the full potential of your partner ecosystem through the power of data. This is certainly a great opportunity to learn how to harness data, metrics, and actionable insights to drive partner success and growth!
Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Learn From Channel Leaders
Tune in as our experts delve into why a one-size-fits-all approach no longer suffices in today’s complex ecosystem.
Mark Yeager
President & Co-Founder
Phil Eden
VP Channel Sales, North America
Margaret Adam
Director Product Marketing
Kenneth Fox
CEO
Don Lopes
Sr. Director, Global Partner Programs, Juniper Networks
Don is part of Juniper Network's Global Partner Sales Acceleration Programs team leading the Juniper Partner Advantage Program. He and his team are responsible for developing and managing the partner program strategy that enables its worldwide partner ecosystem to profitably grow its Juniper practice. As a seasoned partner executive, he has more than 20 years of sales, management, marketing, and business development experience in networking, cloud, and software-defined data center.
John Andrews
Vice President of Global Channels, Keeper Security
Add Bio Here
Margaret Adam
Head of Product Marketing, Allbound & Channel Mechanics
Margaret is the Head of Product Marketing at Channel Mechanics and Allbound. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Moderated by
Pete Rawlinson
Chief Marketing Officer, Allbound
Add Bio Here
Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Don Lopes
Sr. Director, Global Partner Programs
John Andrews
Vice President of Global Channels
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Margaret Adam
Head of Product Marketing
Pete Rawlinson
Chief Marketing Officer
Mark Yeager
President & Co-Founder, Yeager
Mark is the President and Co-founder of Yeager, a leading B2B marketing agency renowned for delivering innovative and impactful marketing solutions to some of the world's most prominent technology companies. Since 2019, the Yeager team has developed marketing programs for almost half of the technology companies in the Fortune 500 including currently active clients such as Nvidia, Dell, ServiceNow and Broadcom. Under Mark’s leadership, the company has won 85 notable awards from organizations including the American Marketing Association, B2B Marketing Exchange, the Association of Marketing and Communications Professionals, the Academy of Interactive & Visual Arts, and the Content Marketing Association. Prior to co-founding Yeager, Mark held leadership positions with leading technology companies including Computer Associates, iLinc, and Pragmatic Marketing.
Margaret Adam
Product Marketing Director, Allbound & Channel Mechanics
Margaret is the Head of Product Marketing at Allbound & Channel Mechanics. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy. With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce. Here, she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Kenneth Fox
CEO, Allbound + Channel Mechanics
As CEO of Channel Mechanics + Allbound, Kenneth is a globally recognized leader in providing channel program automation software to some of the world's largest vendors, utilized to automate the delivery of their partner programs. With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology, and sales experience. Previously he has held senior leadership positions at Nortel, Avaya, APC, and IBM.
Learn From Channel Leaders
Tune into our panelists as they discuss creating winning strategies with data-driven partner management
Don Lopes
Sr. Director, Global Partner Programs, Juniper Networks
Don is part of Juniper Network's Global Partner Sales Acceleration Programs team leading the Juniper Partner Advantage Program. He and his team are responsible for developing and managing the partner program strategy that enables its worldwide partner ecosystem to profitably grow its Juniper practice. As a seasoned partner executive, he has more than 20 years of sales, management, marketing, and business development experience in networking, cloud, and software-defined data center.
John Andrews
Vice President of Global Channels, Keeper Security
Add Bio Here
Margaret Adam
Head of Product Marketing, Allbound & Channel Mechanics
Margaret is the Head of Product Marketing at Allbound and Channel Mechanics. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.
Moderated by
Pete Rawlinson
Chief Marketing Officer, Allbound
With 20+ years in B2B tech marketing for both direct and partnership acquisition, Pete Rawlinson leads the Allbound marketing team with a metrics-driven approach.
Don't miss this opportunity to unveil the latest in partner journey automation.