Transforming Partner Relationships with Data-Driven Business Planning

Key Panel Discussion Topics:

Identifying and aligning business goals

Using plans to drive progress and measure success

Adapting plans for different partner types and maturity levels

Creating a culture of collaboration and shared accountability

Leveraging automation for data-driven planning and reporting

Effective business planning is the cornerstone of driving mutual success with your partners. Partner business plans shouldn’t be static, once-a-year efforts - they are living documents that require flexibility and regular updates to adapt to the ever-changing dynamics of partner ecosystems and partner growth. Not only do they help achieve key milestones, but they are essential for tracking progress and adapting to change.

Listen in as Channel Mechanics and an expert panel of channel executives discuss transforming partner relationships through effective, data-driven business planning.

Discover how to craft and manage agile plans that form the foundation for sustainable partnerships and revenue growth. From identifying shared objectives that align your business goals with those of your partners to fostering a collaborative approach that drives both parties toward success, the panel will explore how effective business plans are essential for elevating partnerships. Learn from the best how to elevate your partner planning and drive lasting success.

Don't miss this opportunity to revolutionize your approach to partner business planning.

Don Lopes

Sr. Director, Global Partner Programs, Juniper Networks

Don is part of Juniper Network's Global Partner Sales Acceleration Programs team leading the Juniper Partner Advantage Program. He and his team are responsible for developing and managing the partner program strategy that enables its worldwide partner ecosystem to profitably grow its Juniper practice. As a seasoned partner executive, he has more than 20 years of sales, management, marketing, and business development experience in networking, cloud, and software-defined data center.

Margaret Adam

Head of Product Marketing, Allbound & Channel Mechanics

Margaret is the Head of Product Marketing at Channel Mechanics and Allbound. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.

With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem, and partnering strategies.

Richard Carlson

Global Partner Enablement Lead, Broadcom

Richard is a seasoned Partner Channel Enablement professional with a proven track record in developing and implementing effective strategies for all routes to market and divisions. Having joined Broadcom in 2010, his focus is Partner Enablement Strategies and Frameworks for all routes to market and all divisions. He works with a diverse cross-functional team to create processes and procedures that govern the enablement requirements of the Broadcom Partner Program. In his role, his responsibilities include building the sales and technical capabilities of partners to be able to drive the entire sales lifecycle while delivering an exceptional customer experience.

Seán O'Connell

Chief Product Officer, Allbound & Channel Mechanics

As VP of Product, Seán’s focus has been on ensuring that Allbound & Channel Mechanics continues to develop a best-in-class enterprise Channel Enablement SaaS platform. Seán is responsible for strategic product direction and vision, balancing the needs and goals of both the product and the company, and ensuring valuable solutions to customers. Seán believes in continuously building strong relationships with customers, working directly with them to understand pain points and ensure platform implementation is successful. Seán is an accomplished IT professional with 20+ years of experience in senior leadership positions across a range of sectors.

Jessica Tanoury

Director, Global Partner Programs, Juniper Networks

Jessica joined Juniper in 2022 and currently supports the Elite Plus Partner Program and additional global programs, where her focus is to drive strategic investments and enterprise growth with top Juniper partners. Previously she spent over 10 years in distribution leading product and business development teams focused on cloud and mobility solutions.

Jessica is a graduate of the University of South Carolina's Moore School of Business and in her free time, you can find her spending weekends at the lake with her husband and two sons.

Moderated by

Kenneth Fox

CEO, Allbound & Channel Mechanics

As CEO of Channel Mechanics and Allbound, Kenneth is a globally recognized leader in providing channel program automation software to some of the world's largest vendors, utilized to automate the delivery of their partner programs. With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology, and sales experience. Previously he has held senior leadership positions at Nortel, Avaya, APC, and IBM.

Don Lopes

Sr. Director, Global Partner Programs, Juniper Networks

Margaret Adam

Head of Product Marketing, Allbound & Channel Mechanics

Margaret is the Head of Product Marketing at Allbound and Channel Mechanics. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.

Transforming Partner Relationships with
Effective, Data-Driven Business Planning

Learn From Channel Leaders

Learn From Channel Leaders

Learn From Channel Leaders

Learn From Channel Leaders

Transforming Partner Relationships withEffective, Data-Driven Business Planning

Learn From Channel Leaders

Learn From Channel Leaders

Learn From Channel Leaders

Learn From Channel Leaders

Transforming Partner Relationships with
Effective, Data-Driven Business Planning